People want to trust their doctors and hospitals. We rely on medical professionals to come through for us in times of crisis. We need them to be at the top of their game. Cynics may say, yeah, but at the end of the day this really IS all about the money, right?
We’ve all been there: Driving along the highway, feeling pretty comfortable until a semi-truck approaches in the other lane. There’s a moment of feeling unsettled, maybe even afraid.
Because we all know — if that truck were to crash, it would do some serious damage.